Hey lovelies!
It’s Meenakshi, back on Styleyourselfhub, ready to chat about something I’ve been super curious about – Blur India! If you’re anywhere near the Indian beauty scene online, chances are you’ve seen their stuff. Their packaging is fun, their product names are hilarious (seriously, wait till you hear them!), and they have this whole vibe that just pulls you in.
Blur India calls themselves a beauty brand inspired by real people, aiming to “blur the lines between makeup and self-love.” I absolutely adore that philosophy! Plus, they’re proudly vegan and cruelty-free, which you know is a huge plus point for me. Add in the promise of quality ingredients and affordable prices, and well, your girl couldn’t resist.
I recently treated myself to a little (okay, maybe not so little!) haul from their website. I wanted to really get a feel for the brand, so I picked up a mix of things – around 6-7 products in total! This included their Perfect Plum Lip Kit (which bundles a liquid lipstick, gloss, and liner), the intriguing It’s Giving Honey Juicy Lip Oil, some of their Smells Like… Solid Perfumes, and the yummy-sounding Feels Like Birthday Cake Lip & Cheek Glaze.
So, I’ve spent some quality time playing with these goodies, and now I’m bursting to share my thoughts with you all! Is Blur India living up to the hype? Let’s unpack this fun, homegrown brand together.
More Than Just Makeup: The Unapologetically Fun Blur Vibe
First things first, let’s talk about the personality of this brand. It’s impossible not to smile when you see product names like “Call Me Daddy” liquid lipsticks, “Dude, Don’t Touch My Gloss,” or “Darker Than My Ex’s Soul” kajal/liner. It’s witty, it’s bold, and honestly, so refreshing in a beauty world that can sometimes feel a bit too serious or intimidating.
Blur India feels like it’s made for us – real people who love makeup but also love having fun with it. Their message of inclusivity and self-love isn’t just marketing speak; it feels baked into their quirky branding. And the commitment to being vegan and cruelty-free isn’t just a footnote; it’s central to their identity. Knowing that no furry friends were harmed in the making of my makeup makes me enjoy using it even more. It’s beauty with a conscience and a sense of humour – what’s not to love?
Let’s Talk Products! My Blur India Haul & Highlights
Okay, grab your chai or coffee, because we’re diving into the products! I’ll share my experience with the things I bought and also touch upon some other popular items based on the buzz and their descriptions.
Lips, Lips, Lips! (They Have SO Many Options!)
Blur India seems to really excel in the lip category. Here’s what caught my eye and what I tried:
Call Me Daddy Liquid Lipsticks:
These seem to be a hero product! They promise a moisturizing matte formula (yes, you read that right!), available in 10 shades. They boast about being super-light, transfer-proof (especially after reformulation, claiming up to 12 hours!), highly pigmented, and packed with Argan Oil and Vitamin E.
My Experience (Perfect Plum Kit): The plum shade I got in my kit is stunning! Rich, deep, and applied beautifully. It did feel surprisingly comfortable for a matte – not drying at all. The 12-hour transfer-proof claim? Maybe a stretch through heavy meals, but it definitely wore well for several hours without feeling heavy or crumbly. The colour payoff is genuinely fantastic with just one swipe. I let it dry completely (give it a good minute or two!), and the transfer was minimal. For the price (₹499 on sale!), the quality feels excellent.
Dude, Don’t Touch My Gloss:
Described as “Pigmented AF” – and they aren’t kidding! This can also be used as a cheek tint.
My Experience (Perfect Plum Kit): I was so impressed by this gloss. Often, pigmented glosses can be thick or sticky, but this wasn’t! The plum shade delivered high shine and beautiful colour without feeling goopy. It felt lightweight and hydrating. A definite winner if you love gloss but want more colour impact.
Darker Than My Ex’s Soul | Kajal + Lipliner:
This multi-tasker pencil works as both a kajal and a lip liner. It contains Shea Butter, Vitamin E, and Coco Oil, promising a long-stay, smudge-proof formula that’s safe for both eyes and lips.
My Experience (Perfect Plum Kit): As a lip liner, this was brilliant. It glided on so smoothly, no dragging at all. The pigmentation matched the lipstick perfectly, helping create a sharp, defined lip line. It felt comfortable and definitely helped the lipstick wear better at the edges. Knowing it has those nourishing ingredients is a bonus! At ₹299 (sale price), it’s a steal for a dual-purpose product.
It’s Giving Honey | Juicy Lip Oil:
This was one of my standalone purchases, and I was so excited to try it! Lip oils are my jam. This one promises a honey-like texture (vegan, though!), infused with Hyaluronic Acid and fruit extracts for intense hydration and plumping. It boasts a glossy shine and leaves a long-lasting tint. Available in 5 yummy variants (Caramel, Watermelon, Strawberry, Honey, Grape).
My Experience: Oh, this feels lovely. I picked up Strawberry variant. It glides on smoothly, feels incredibly nourishing and hydrating (that Hyaluronic Acid!), and gives a beautiful, high-shine finish without being sticky. It does leave a subtle tint behind as it wears off, which I love for a natural look. The fruity scent is pleasant, not overpowering. Definitely feels like a treat for the lips!
BLURsticks | 3 in 1 Bullets (Lips + Eyes + Cheeks):
I didn’t grab these this time, but they sound amazing! Creamy bullet sticks with a velvet matte finish designed for multi-use. They come in gorgeous shades, each with suggestions – like using a nude brown as contour or a red as blush. Packed with Castor Oil and Cocoa Butter, they promise to be moisturizing and pigmented. Such a cool concept for travel or quick looks!
Lip Kits & Combos:
Blur makes it super easy to get a whole look. My Perfect Plum Kit was fantastic value at ₹999 for three full-sized products. They also have an upgraded Perfect Lip Kit version that swaps the gloss for the Lip Oil (also ₹999), and Gloss + Liner combos. They even offer shade recommendations for the kits based on skin tone, which is super helpful!
Beyond the Lips
While lips seem to be their forte, they have other interesting bits too:
Smells Like… Solid Perfume:
Okay, I was so intrigued by these! Alcohol-free solid perfumes in nostalgic scents, housed in cute little tins. They promise a moisturizing balm texture, long-lasting scent, and are travel-friendly (no spills!). Ingredients include Coconut Oil, Almond Oil, and Mango Butter. Scents range from “Warm Hug” (chocolatey vanilla) to “Fresh Cut Flowers” and even “Breakfast In Bed” (coffee!).
My Experience: I picked up Fresh Cut Flowers and Warm Hug. These are adorable! The balm melts nicely onto the skin, and the scent is definitely present but not overpowering. It feels moisturizing too. Perfect for popping in your purse for touch-ups throughout the day. It’s a lovely, subtle way to wear fragrance, and the alcohol-free aspect is great for sensitive skin. At ₹299, they’re a fun, affordable indulgence.
Eye Products:
They have the Darker Than My Ex’s Soul Kajal (which is the same formula as the liner I got), the I Give Up On Cateyes Eyeliner (a matte liquid liner), and the Big Glitter Energy Eyeshadows (creamy multi-use sticks for eyes/cheeks/highlight – currently sold out, it seems!).
Why Blur India Might Be Your Next Beauty Crush
So, after trying out a good chunk of their offerings, here’s why I think Blur India is definitely worth checking out:
- The Fun Factor: Seriously, the branding, the names, the vibe – it makes makeup feel playful and exciting again.
- Vegan & Cruelty-Free: Ethical beauty that performs? Yes, please! A huge selling point.
- Impressive Quality for the Price: The products feel much more expensive than they are. Pigmentation, texture, and wear time (especially on the lip products) are genuinely good.
- Thoughtful Formulas: Incorporating ingredients like Hyaluronic Acid, Vitamin E, Shea Butter, and natural oils shows they care about comfort and nourishment, not just colour.
- Multi-Use Magic: Many products (BLURsticks, Kajal/Liner, Gloss, Glaze, Creamy Eyeshadows) are designed for versatility, giving you more bang for your buck.
- Killer Lip Products: Their lipsticks, glosses, oils, and liners are definite standouts. Great formulas and shades.
- Made in India: Supporting a homegrown brand doing cool things always feels good.
- Accessible: Easy to buy from their website Blur India or major retailers like Nykaa, Amazon, Myntra, etc.
My Final Verdict on Blur India
I went into this haul hopeful but curious, and I’ve come out genuinely impressed. Blur India isn’t just relying on quirky marketing; they’re backing it up with solid products that are effective, enjoyable to use, and incredibly well-priced.
From the comfortable matte lipstick and juicy gloss in my Plum Kit to the nourishing lip oil and fun solid perfume I picked up separately, the quality has been consistent. It feels like a brand that truly understands what young Indian consumers want – fun, ethics, quality, and value.
I’m officially a fan and already eyeing up those BLURsticks and maybe another solid perfume scent! If you’re looking for affordable, high-quality, vegan makeup with a hefty dose of personality, I highly recommend giving Blur India a try.
Now, over to you! Have you tried Blur India? What products have caught your eye, or what are your absolute favourites? Share everything in the comments below – I can’t wait to hear your experiences!
Sending loads of love and colour your way!
Stay fabulous,
Meenakshi
